This poster emphasizes the union as a defender of its members in a familial way. The Spanish text (trans: \The farmworkers' union--defending your rights ¡ as always!\) draws upon the Hispanic heritage of the union, while emphasis the sense of togetherness and continuity with the use of the Spanish familiar form of you and the photograph of the unions founder César Chavez (1927-1993) holding a young child. Happiness and love radiate from their faces, and the poster uses the symbol of the union, a black eagle, on the top and bottom edges. The UFW was very successful in organizing boycotts of farm products that did not bear the union label, especially grapes and lettuce.
250-15 : US 54.0-13