2004 - 1 (March)

Articles in this issue

  • Editor's Introduction
    Pages: 1 - 3
  • Marketing Gum, Making Meanings: Wrigley in North America, 1890-1930
    Pages: 4 - 44
  • Selling French Films on Foreign Markets: The International Strategy of a Medium-Sized Film Company
    Pages: 45 - 76
  • Entrepreneurs in the Southern Upcountry: The Case of Spartanburg, South Carolina, 1815-1880
    Pages: 77 - 106
  • The Suez Company's Concession in Egypt, 1854-1956: Modern Infrastructure and Local Economic Development
    Pages: 107 - 127
  • [Book Review by Roger Middleton]
    Great Transformations: Economic Ideas and Institutional Change in the Twentieth Century
    Pages: 128 - 130
  • [Book Review by Nancy Packer]
    Histories of Leisure
    Pages: 130 - 132
  • [Book Review by David Hochfelder]
    The Struggle for Control of Global Communication: The Formative Century
    Pages: 132 - 134
  • [Book Review by Daryl M. Hafter]
    Dressing Renaissance Florence: Families, Fortunes, and Fine Clothing
    Pages: 134 - 136
  • [Book Review by John Smail]
    The Myth of the French Bourgeoisie: An Essay of the Social Imaginary, 1750-1850
    Pages: 136 - 138
  • [Book Review by James A. Jaffe]
    Family, Family Firm, and Strategy: Six Dutch Family Firms in the Food Industry, 1880-1970
    Pages: 138 - 140
  • [Book Review by Evan Roberts]
    A Nation of Shopkeepers: Five Centuries of British Retailing
    Pages: 140 - 142
  • [Book Review by Jonathan Coopersmith]
    A Computer Called LEO. Lyons Teashop and the World's First Office Computer
    Pages: 142 - 144
  • [Book Review by Renato Giannetti]
    When Champagne Became French: Wine and the Making of a National Identity
    Pages: 144 - 145
  • [Book Review by Ronald Schultz]
    The Wealth of Nations Rediscovered: Integration and Expansion in American Financial Markets, 1780-1850
    Pages: 146 - 147
  • [Book Review by Michael French]
    Street of Dreams - Boulevard of Broken Hearts: Wall Street's First Century
    Pages: 148 - 149
  • [Book Review by Christopher Wright]
    Telegraph Messenger Boys: Labor, Technology, and Geography, 1850-1950
    Pages: 149 - 151
  • [Book Review by Eric Schatzberg]
    Airlines and Air Mail: The Post Office and the Birth of the Commercial Aviation Industry
    Pages: 151 - 153
  • [Book Review by Leslie Hanna]
    Capital Flows and Crisis
    Pages: 154 - 155
  • [Book Review by Craig H. Roell]
    Faith in the Market: Religion and the Rise of Urban Commercial Culture
    Pages: 155 - 157
  • [Book Review by Lawrence B. Glickman]
    A Consumer's Republic: The Politics of Mass Consumption in Postwar America
    Pages: 157 - 161
  • [Review by Lawrence B. Glickman]
    Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency
    Pages: 157 - 161
  • [Book Review by Daniel Friel]
    Worked Over: The Corporate Sabotage of an American Community
    Pages: 162 - 163
  • [Book Review by Dale L. Flesher]
    The Market, the State, and the Export-Import Bank of the United States, 1934-2000
    Pages: 164 - 165
  • [Book Review by Craig Pascoe]
    To Save the Land and People: A History of Opposition to Surface Coal Mining in Appalachia
    Pages: 166 - 167
  • [Book Review by Pamela W. Laird]
    The Advertising Age Encyclopedia of Advertising
    Pages: 168 - 171
  • [Book Review by Lars Engwall]
    The Development of Modern Business
    Pages: 171 - 173
  • [Book Review by Declan O'Reilly]
    Dead on Arrival: The Politics of Health Care in Twentieth-Century America
    Pages: 173 - 175
  • [Book Review by Erik P. Rau]
    From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry
    Pages: 175 - 177