2004 - 1 (March)

Editor's Introduction

Marketing Gum, Making Meanings: Wrigley in North America, 1890-1930

Selling French Films on Foreign Markets: The International Strategy of a Medium-Sized Film Company

Entrepreneurs in the Southern Upcountry: The Case of Spartanburg, South Carolina, 1815-1880

The Suez Company's Concession in Egypt, 1854-1956: Modern Infrastructure and Local Economic Development

Great Transformations: Economic Ideas and Institutional Change in the Twentieth Century

Histories of Leisure

The Struggle for Control of Global Communication: The Formative Century

Dressing Renaissance Florence: Families, Fortunes, and Fine Clothing

The Myth of the French Bourgeoisie: An Essay of the Social Imaginary, 1750-1850

Family, Family Firm, and Strategy: Six Dutch Family Firms in the Food Industry, 1880-1970

A Nation of Shopkeepers: Five Centuries of British Retailing

A Computer Called LEO. Lyons Teashop and the World's First Office Computer

When Champagne Became French: Wine and the Making of a National Identity

The Wealth of Nations Rediscovered: Integration and Expansion in American Financial Markets, 1780-1850

Street of Dreams - Boulevard of Broken Hearts: Wall Street's First Century

Telegraph Messenger Boys: Labor, Technology, and Geography, 1850-1950

Airlines and Air Mail: The Post Office and the Birth of the Commercial Aviation Industry

Capital Flows and Crisis

Faith in the Market: Religion and the Rise of Urban Commercial Culture

A Consumer's Republic: The Politics of Mass Consumption in Postwar America

Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency

Worked Over: The Corporate Sabotage of an American Community

The Market, the State, and the Export-Import Bank of the United States, 1934-2000

To Save the Land and People: A History of Opposition to Surface Coal Mining in Appalachia

The Advertising Age Encyclopedia of Advertising

The Development of Modern Business

Dead on Arrival: The Politics of Health Care in Twentieth-Century America

From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry